Insightful product review analysis

Detailed reports that explain what customers really like and dislike about your products and your competitors.

"The phone takes sharp pictures in all light conditions. Colors look vibrant on the display. Apps open instantly without lag. Unfortunately, I find myself reaching for the charger by mid-afternoon most days."
Aspect
Sentiment
Camera
positive
Display
positive
Processor
positive
Battery
negative

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Aspect-based sentiment analysis

Understand what customers really care about

Reviews provide valuable feedback, but the sheer volume can be overwhelming to manage manually. That's why we use AI to analyze thousands of reviews and deliver an insightful report tailored for you. We offer:

Purchase criteria.
We identify the aspects that customers discuss most frequently in their reviews, including their sentiment towards them.
High detail.
Go deeper than positive and negative sentiment. Our AI also extracts the relative importance of aspects expressed by consumers and the phrases they use to describe them.
World-record accuracy.
The predecessor of our fine-tuned language model holds the world record for aspect-based sentiment analysis. Read our paper on arXiv.
  Aspect Reviews Positive Neutral Negative
1 Price 5,012 81% 5% 14%
2 Battery 4,442 65% 5% 30%
3 Camera 4,109 66% 8% 25%
4 Processor 3,223 73% 3% 24%
5 Screen 2,845 70% 6% 24%
6 Durability 1,796 57% 2% 41%
7 Storage 1,398 74% 9% 18%
8 Software 1,247 42% 10% 49%
9 Connectivity 1,047 38% 7% 55%
10 Design 740 88% 4% 8%
Example from a smartphone review study

Competitive benchmarking

Know how your product stacks up

Knowing the market gives you an edge in new product development and marketing. Our analyses cover hundreds of products, from market leaders to niche players. Products are compared on many dimensions: price, reviews and their change over time, ratings, positive and negative aspects.

Apple iPhone 16 Pro Max Samsung Galaxy S24 Ultra Google Pixel 9 Pro XL Xiaomi Redmi Note 13 Pro+ Nothing Phone Plus
iPhone 16 Pro Max Samsung S24 Ultra Pixel 9 Pro XL Xiaomi Redmi Note 13 Pro+ Nothing Phone Plus
4.1
308 reviews
4.3
316 reviews
4.5
471 reviews
4.4
5,629 reviews
4.5
1,154 reviews
✓ Camera
✓ Screen
✓ Software
✓ Screen
✓ Camera
✓ Battery
✓ Camera
✓ Battery
✓ Processor
✓ Battery
✓ Price
✓ Design
✓ Battery
✓ Processor
✓ Price
✗ Price
✗ Battery
✗ Connectivity
✗ Storage
✗ Price
✗ Durability
✗ Software
✗ Price
✗ Durability
✗ Storage
✗ Durability
✗ Software
✗ Screen
✗ Durability
✗ Camera
Example from a smartphone study
Few reviews
Many reviews
Growth
Decline
Tiger
Star
Underperformer
Decliner

Market analysis

Visualize market dynamics

See which products are on the rise and which ones are on the decline in our market matrix.

Quadrant system.
Our intuitive categorization enables clear strategic insights. See where your products stand in the market.
Rich history.
Thanks to our access to reviews published up to 10 years ago, we can show the path that each product took.
Link the what with the why.
After understanding the big picture, dive into detailed product-level analyses.

Voice of the customer

Hear it in their own words

Our AI selects the most relevant verbatims to help you understand exactly what a customer praises, critizices or longs for. Gain insights that would take hundreds of hours of manual analysis at a glance.

2,042 positive reviews (70%)

text { font-weight: bold; font-style: normal; } bright beautiful big sharp fluid great clear super excellent vivid colors high resolution good quality pin-sharp impressive AMOLED well readable lively brilliant pleasant breathtaking beautiful colors high quality larger huge 120Hz 90Hz FHD+ OLED

696 negative reviews (24%)

poor quality too dark pixelated washed out too small blurry bad dark pale reflective low brightness stutters not fluid flickers not bright enough frozen Icons burned in Colors distorted mediocre screen quality little contrast stops working freezes up broken Colors are pale no AOD only 60 Hz Low resolution not Full HD
Example of screen-related feedback from a smartphone study

Comprehensive analysis

And much more

Detailed product analysis
Each highlighted product is presented with KPIs, a ranking of relevant aspects and authentic verbatims. This allows you to understand feedback for your own and competitor products in detail.
Price sensitivity analysis
Our reports illustrate how customer satisfaction and price relate to each other, helping you find the optimal price point. See if the market can bear a higher price point or if sales are the way to go.
Ordering and shipping experience
Ordering and shipping are key parts of the buying experience. We provide insight into how well different shops are doing in this regard, to help you pick the best platform to sell on.
Brand mentions
Our brand analysis shows you which brands are most recognizable in a product category and whether they are mentioned positively or negatively.
Aggregate analytics
By analyzing thousands of products, we can put rating averages and number of reviews into context. This will let you know whether a 4.0 average is actually good, or turns out to be in the bottom 20% of products.
Seasonality
Knowing when to advertise, stock and launch new products is crucial. By analyzing long term trends in review publications, we help you time it perfectly.

Ready to dive in?
Request a free sample report.

Benefits the whole company

Reviews are not just relevant for PR - understanding customer feedback is valuable for many different teams. Buy once, share widely.

App screenshot
Product and brand Management

Overview of the strengths and weaknesses of your own product and competitors. See what customers see as the USP of your products.

Product development

Recognition of must-have and nice-to-have features, as well as unmet customer needs. Take the guesswork out of new product development by making what customers are asking for in reviews.

Marketing

Knowledge of which aspects should be emphasized. Optimize your advertising, product titles, and descriptions by highlighting the aspects that are most important to customers.

Purchasing

Identification of popular and problematic products, as well as insights for portfolio management and pricing. Find the best product to stock at each price point.

Quality control

Identification of quality issues and potential for optimization. Don't let a great product be marred by fixable issues that customers are mentioning in their reviews.

Mergers & acquisitions

Assessment of a company's market position and growth opportunities based on customer opinions. Take a data-driven approach to evaluating an acquisition target's product portfolio.

Simple, no-tricks pricing

No subscription required

Buy once and share the report with your whole company.

Standard

1,750€

70+ page PDF with detailed review analysis on a product category of your choosing. Delivered via email.

  • 10,000+ reviews analyzed (as available)
  • 100+ products compared
  • 8 products highlighted in detail
  • Aspect ranking
  • Price sensitivity analysis
  • Market analysis
  • Up to 10 years of historic data
Get started today

Custom

From 5,000€

Custom analyses, white-labeling and bulk purchases of 10 or more reports.

  • Custom analyses
  • Bulk discounts
  • White labeling
  • In-depth consultation
  • Qualitative research
Get started today

Prices are listed in Euro and do not include taxes. This offer is only directed at business clients.

Get in touch

We'd love to assess how review analysis can help you succeed. Fill out the form and we'll get back to you as soon as possible. We speak English and German.

Your contact information will be handled confidentially and will only be used to contact you for the purpose of this inquiry.

Address
Turley-Straße 6
68167 Mannheim, Germany
Telephone
+49 621 97652640
Oliver Tabino

Oliver Tabino

Managing Director

LinkedIn
Paul Simmering

Paul Simmering

Senior Data Scientist

LinkedIn

Frequently asked questions

Which shops are included?
We cover reviews and product data from Amazon domains (.com, .de and many others) and thousands of shops via Google Shopping, including Walmart, Home Depot, Temu, and more. We can also analyze reviews that you have already collected in your own shop.
Which product categories do you offer?
We can create a report for any physical product category, as long as there are enough reviews. Usually a report needs at least 3,000 total reviews for a meaningful analysis. We've created reports on a wide range of topics, from noise-cancelling headphones to pet food.
Which languages of reviews do you cover?
Any language that uses the Latin alphabet. That includes English, German, French, Spanish, Italian, Portuguese, Dutch, the Scandinavian languages and others.
Which language is the report written in?
The report can be either in English or in German.
Do you offer customized reports and analysis?
Yes! Please contact us and we will discuss your needs and propose a solution.
How long does it take to make a report?
We can deliver a standard report within 3 business days. Customized reports take longer.
How does your AI work?
We have fine-tuned a large language model with more than 5,000 hand-labeled examples of aspect-based sentiment analysis.
Do you offer bulk discounts?
Yes, we offer discounts for packs of 10 or more reports. These can be different product categories or scheduled updates for a single product category.
Do you offer data exports?
Yes, we can supply you with the reviews and our analysis in Excel, CSV, Parquet or another format. This way you can use the data in your own analysis tool and in conjunction with your own data.

Award-winning market research

Combining the best of classic research and AI

Q | Agentur für Forschung has been in business for 16 years, supporting clients in FMCG, durable consumer goods, telecommunications, insurance and pharmaceuticals. In 2024, we were recognized as Germany's #1 agency in the Smaller Agencies study by marktforschung.de. We reached a top 5 ranking in 9 out of 9 categories and first place in methods, quality, consultancy and innovation & creativity.